How to Make a Blog Media Kit

How to Make a Blog Media Kit

Did yall enjoy the series on Pinterest for business?  I hope you learned some fun new tips and tricks about the social media powerhouse!  Another thing that I get a lot of questions on are blog media kits.  I don’t advertise it but I make them and I enjoy doing it!  I get to mix design work with blog data.  Fun, right?  Media kits for bloggers are easy to make and a must have for any blog conference.  They are a snapshot of your blog that you can pass out to brands and pr companies.  I’m going to share with you what information you need and how you can make your own.

How to create a blog media kit with examples via

First, there is no right or wrong way to build your media kit.  You can put as much or as little information on it as you like.  I tell people that the minimum things to have on there are:

  • Blog logo
  • Picture of you
  • Blog stats
  • Social media stats
  • Demographic of your readers
  • Brands you’ve worked with
  • Small blurb about you/blog

Next, use some sort of editing program to put all your information together.  A few tips on creating your media kit –

  • Use only two fonts, any more is distracting
  • Use the same picture that is on your blog/social media sites.  It helps with recognition.
  • Use elements of your blog on your media kit.  I like to take a blogs header and use it up top.
  • Be sure to update your media kit every so often.
  • Make it YOU!

That’s really all there is to it.  Here are a few examples of ones I’ve created.

How to Make a Blog Media Kit

Kadie from Seven Alive



How to Make a Blog Media Kit

Adrianne from Happy Hour Projects

How to Make a Blog Media Kit

Amber from My Three Bittles

How to Make a Blog Media Kit

And mine.

Do you have a blog media kit?

Check out these other blogger tips and tricks!

How and Why to Schedule Posts in both Blogger and WordPress via

Google Analytics Explained - Traffic, Referring Sites and Keywords via

Using Pinterest for Business

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Hey yall! I'm Kelley - a work at home mom to two rambunctious kiddos. I absolutely love creating new recipes to share here on my blog - the Grant life. When I'm not cooking up a storm in the kitchen, I am wrangling the kids, showing houses as a licensed REALTOR and practicing my photography. Thanks so much for following along with us!

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  1. says

    Hi Kelley!!

    This post was super helpful!! I noticed somethings that are missing from my own. This is a silly question that I should probably already know the answer to but how do you find out your “Demographic” is that in Google Analytics somewhere?

  2. says


    I love this idea! It makes it so much easier to see all of your facts in one place instead of trying to find them. Although this is a media kit for a blog, I created one for the small business I run and I think it’s a great help to growing my business!

    Melissa Kirkham
    Knitted Lily Creations

  3. says

    This is amazing! Thanks so much for sharing. I’m getting ready for the Haven conference {my first blog conference!} and thought I should get a media kit together even though I’m not that big.
    Have a great week!
    Jamie @ Better With Age

  4. says

    Your information is always so helpful, and I’ve filed so many of your tips. So, now I’m going to express some naivety (kinda like a kindergartener with the jr. high kids): I’ve just started blogging in January this year and my #s are very small, I don’t have any sponsors, etc. – yet. You say if you go to something like a blogging conference, that you should have this. Are there any other times this would be helpful? What is the difference between a media kit and a business card? The size? Is this for prospective sponsors or other bloggers? Sorry to ask SO MANY questions!

    • says

      Hey Terry!

      Great questions! First, the media kit is not all about numbers. You don’t even have to put them if you don’t want. Showcase what makes you unique as a blogger instead. This is like a blown up version of a business card. My business card only has my name and contact information on it. The media kit goes into a little more detail then the business card. Sometimes brands will ask you for your numbers or your media kit. Its nice to have one made up that you can just email out when needed.

      I hope that helps! If you have any more questions, feel free to ask! :)

  5. says

    Thanks for this, I was wondering what all I needed to include in a Media Kit! Do you have any suggestions for what to put under “Brands I’ve Worked With” if you haven’t worked with any yet? I haven’t reviewed any products or written any sponsored posts yet. That’s why I’m working on this lol! Thanks for the great info and I’m visiting via Caravan Sonnet!

  6. says

    Hi Kelley! I’m a new follower! I started blogging a while ago and decided to build a FB page, twitter account, G+, and instagram recently. Do you have any tutorials on blog designs? I’m so not technologically inclined but would love to have the follow me buttons and a prettier site altogether. Any ideas/tips appreciated. Thanks!

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